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Better control over your e-shots
Personalisation can be a great way to improve the response rates for your campaigns and achieve a one-to-one relationship with each recipient. By adding a simple feature to the subject line or email content, we dynamically convert these to real data, such as first name, last name, email address, etc for each recipient.
Giving it the personal touch
You can easily extend lists to capture anything and everything you're after. Whether it's address, phone number or favourite lipstick, we've got it covered. Not only that, but we can easily personalise your emails with any of the custom data you've captured. You can even segment your lists based on these custom fields for even more targeted campaigns. It's also very easy to create subscribe forms to capture all this new data on your web site.
Segmenting your campaign
A segment is a subset of one of your existing subscriber lists. For example, instead of emailing to everyone on your 'Mobile Phone owners' list, you might just want to send an email to all those subscribers who own a Nokia mobile phone. That's a perfect job for a segment.
Instead of sending an e-shot to everyone on your list, we can send it to just the people who are most interested in your particular topic this week. You save money, and you can make your email much more specific, hopefully leading to better response rates.
As well as picking your favourite Mobile Phone owners, we can use lots of different ways to increase the effectiveness of your campaigns.
Here are a few ideas to get you started.
* Send a special thank you offer to your old members, who signed up before a certain date.
* A second chance offer to people who did not click through on your last campaign
* Target campaigns to certain geographical areas
* Offer special prices to frequent purchasers
* Send emails to people interested in certain topics
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