Eshot (Email Marketing)

The biggest selling point for email marketing is simply that it works! Email marketing gets results, and gets them for less cost than other marketing methods.

Why email marketing works
It's cost effective - While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and the cost per unit is incredibly low.
It's immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
It's relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
It's completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more. Click here to read more on our reporting system.

It's fully managed manage We offer something better than other companies - an automated processes which handles all the tedious subscribing, makes sure people can get off the list when they want to, and keeps track of emails that bounce. A real time saver which eliminates human error. It's flexible You could feature a different product each week, and offer special prices to frequent buyers.

Maybe you have case studies of customers using your service, and would like to segment your lists to send them to other potential customers in similar industries. Or you could email customers who have been out of touch for a little while. Click here for information on the different types of e-shots you could employ.