Quick Announcements
Often called postcard emails, these are simple, brief announcements you might want to make informing customers of a special offer, a popular new product or quick fire sale. These types of emails are typically restricted to a single call-to-action and should be easy for the recipient to scan in a few seconds.

Email Newsletters
The primary purpose of an email newsletter is to build upon the relationship you have with your customers. Of course, this might (and should) indirectly result in an increase in sales, but the focus should be on providing relevant, useful content your subscribers might be interested in.

Catalogue Emails
A catalogue based email is fairly self explanatory, being an electronic version of a print brochure listing particular products, with the primary goal to encourage customers to purchase. These are a popular choice for seasonal promotions or new product releases.

Press Releases
If you have a list of media contacts that have given you permission to contact them, email press releases can be a great way to attract news coverage. Of course, there are a number of services that can distribute your press releases to the media, but maintaining their own list of media contacts can be a great way for you to send targeted, personalised press releases only to those contacts who will be interested.